Genius Brands Inks Deal With Buzzfeed for Longform Series
February 14, 2023
Genius Brands International, through its Frederator Network subsidiary (a division of WOW! Unlimited Media), has announced an exclusive content deal with digital media company BuzzFeed.
The deal provides Genius Brands’ Frederator Network the exclusive opportunity and first right to develop and produce longform series based on original digital properties created by the BuzzFeed Animation Lab.
The first short-form content for series development by Frederator will be “The Land of Boggs,” a zany buddy comedy that currently boasts more than 10 million followers. Other content under consideration for long-form development includes “The Good Advice Cupcake,” an aggressively optimistic pastry touting more than 6 million followers; the lowbrow sister comedy “Weird Helga,” with more than 9 million followers; and the gender inclusive series “Chikn Nuggit,” with more than 7 million followers.
Frederator Studios will serve as the global content sales agent, headed by director of development Isabel Schultz, and Genius Brands’ consumer products’ division will develop the retail program for the slate of IP, spearheaded by chief brand officer Kerry Phelan, and in close partnership with BuzzFeed.
“Our partnership with BuzzFeed offers Frederator a tremendous opportunity to expand on the creativity of their animation lab to further develop their original IP into long-form series for global audiences,” Michael Hirsh, CEO of WOW! Unlimited Media, parent company of Frederator Network, said in a statement. “BuzzFeed is considered the most-watched digital publisher with billions of global content views and nearly 30 million dedicated BuzzFeed Animation Lab fans, which gives us a huge audience and ability to promote each series to a highly-engaged fan base.”
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“The BuzzFeed Animation Lab has seen huge success and explosive growth for our animated properties, and we are thrilled to partner with Frederator Studios for development,” Zee Myers, head of BuzzFeed Animation Lab, said in a statement. “They have an unparalleled track record in the industry and are the perfect shepherds to take our animated properties into a new format and expand our audience.”