April 25, 2018
To celebrate Earth Day and the April 20 digital home entertainment release of Peter Rabbit, Sony Pictures Home Entertainment partnered with Slow Food USA and schools in New York City and Los Angeles to launch school and community gardens.
In New York City April 20, DIY Network gardening expert and host Sara Bendrick led efforts to plant East Harlem elementary school P.S. 108’s inaugural school garden. The program kicked off with a “Peter Rabbit Earth Day” assembly for 140 kids that featured a lesson on how to recycle milk cartons and plastic bottles for indoor gardening activities, and a screening of bonus content from the home entertainment edition including the Flopsy-Turvy mini-movie and the “Shake Your Cotton-Tail Dance Along”. The Peter Rabbit costume character and Sara Bendrick then visited classrooms teaching kids how to plant a starter carrot garden with seeds, soil, and recycled milk cartons. April 21, Bendrick and Peter Rabbit returned to P.S. 108 to help build the garden beds for their first-ever school garden. The day featured activities for kids, families, and volunteers from the Nature Conservancy, transforming their asphalt playground into a colorful school garden. To close out the day, Sara Bendrick and Peter Rabbit led the first planting activity in the new garden beds, showing the kids and volunteers how to plant lettuce seeds.
In Los Angeles April 21, Peter Rabbit and The Garden School Foundation teamed to teach kids about gardening during Fiesta de la Huerta (Garden Party) at the 24th Street Elementary School. More than 100 kids were in attendance alongside influential parenting bloggers with their families who shared videos and photos on their social channels highlighting the morning full of fun. Activities included a Peter Rabbit costume character, green screen photo op, screening of the exclusive Peter Rabbit mini-movie, carrot seed planting demonstration and much more. Additional partners CAVA, Thrive Market and SeaSnacks provided lunch and educational activities for all in attendance.
Peter Rabbit arrives on Blu-ray and DVD May 1.