August 2, 2021
Gannett is relaunching of its over-the-top video properties, which include USA Today News and USA Today SportsWire.
Since launching OTT channels in 2018, Gannett has expanded to more than a dozen free ad-Supported streaming TV (FAST) platforms, including Xumo, The Roku Channel, Amazon Prime Video, Tubi, and Samsung TV Plus, among others. The expansion has provided substantial growth in audience and engagement reaching more than 25 million monthly views, and 200% increase in average view duration across all platforms in the last year.
“We’re taking USA Today to all audiences in the U.S. and around the world,” Caroline Harris, VP of digital distribution at Gannett, said in a statement.
To help facilitate the expanded digital presence, Gannett is working with media technology company Amagi.
“Amagi thrives on making high quality content accessible to multi-screen audiences around the world,” said co-founder Srinivasan Ka. “Our partnership with Gannett is enabling them to tap into a wide network of connected TV households, providing linear TV viewers access to USA Today’s premium sports and news content while enhancing monetization opportunities.”
The channel programming features award-winning editorial documentaries from the USA Today Network, franchise series produced by USA Today Studios, Gannett’s premiere video production and development group, and news from insiders and the most trusted journalists in the world including the following series:
- Humankind — In every episode, Humankind reveals the stories of ordinary people in extraordinary circumstances: people acting with grace and heroism and summoning incredible determination and dedication to a cause.
- Problem Solved — In this series, experts at Reviewed and USA Today are learning and testing new products along with the latest viral hacks, that help make consumers’ lives a little easier.
- Entertain This! — The latest news in entertainment from USA Today, including pop culture, celebrities, movies, music, books and TV reviews.
- Just the FAQs and What We Know Now — Two highly visual and complementary explainer series covering top stories and trends in news, politics, and science.
- Sports Seriously — A weekly series that brings together the unmatched reporting and insight of USA Today Sports and Sports Media Group, and access to the top athletes and names in sports. With a fresh format, style, and substance, Sports Seriously takes a conversational approach to the biggest stories, events, and cultural touchpoints in sports, and celebrates the moments that make us all sports fans.
Separately, USA Today will stream the national USA Today High School Sports Awards on Aug. 5 at 8 p.m. ET. The show, co-hosted by Michael Strahan and Rob Gronkowski, is the culmination of 105 regional and statewide awards programs celebrating elite high school athletes, coaches, and teams.