GameStop to Rebrand EB Games in Canada

GameStop July 28 announced that it plans to rebrand 4,000 EB Games stores in Canada to GameStop. By the end of this year, EB Games’ Canadian locations and online store will assume the GameStop brand and name.

GameStop acquired Electronic Boutique in 2005 for $1 billion. It remains Canada’s largest video game retailer.

“This decision follows our receipt of feedback from our valued customers and stockholders,” GameStop said in a media statement.

The company, under a new CEO Matt Furlong and chairman Ryan Cohen, will join the S&P MidCap 400 exchange on Aug. 4.

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