April 18, 2019
The April 14 premiere of the eighth and final season of “Game of Thrones” generated record viewership for HBO, including standalone subscription streaming service HBO Now. The premiere accounted for largest night of streaming activity ever for HBO Now.
The previous streaming record was set in 2014 by the season one finale of “True Detective,” starring Matthew McConaughey and Woody Harrelson, which temporarily crashed TV Everywhere app, HBO Go.
WarnerMedia said a record 17.4 million people watched the episode across all distribution formats, including pay-TV. The tally exceeded by more than 1 million the previous series high of 16.9 million viewers for the season seven finale.
HBO Now saw a jump of about 50% in viewing when compared to last season’s finale and nearly doubled (97%) when compared to the seventh-season premiere.
The 9 p.m. airing was viewed by 11.8 million viewers, surpassing the season seven premiere of 10.1 million viewers and slightly behind the season seven finale of 12.1 million viewers.
“Game of Thrones” season seven went on to average 32.8 million viewers per episode.