May 13, 2019
FYE is offering an exclusive line of branded cereal, chocolate bars, energy drinks, licensed apparel and collectibles from Topps’ Garbage Pail Kids franchise at FYE stores and fye.com, according to a release from the retailer.
“As long-time Garbage Pail Kids fans, we are excited to be bringing this pop-culture classic to our customers in new and innovative ways,” said Jodie Evans, FYE’s SVP of entertainment merchandising and marketing in a statement.
FYE stores will be adorned with custom window signage by Garbage Pail Kids artist Joe Simko, according to the release. “To further the interactive experience, we’ll be hosting Joe at a variety of live events to autograph cereal boxes, provide GPK sketches and engage with fans,” Evans said.
“GPK’s irreverent brand essence combined with our ability to blend food with art has created products that truly brings fun and entertainment back to retail,” said Tim Lopes, FYE’s DMM of consumables, in a statement.
The exclusive GPK Cereal, featuring custom art by Simko, contains two Topps GPK trading cards in a box (four cards to collect in all).
The iconic Adam Bomb character is featured throughout the line, including with a Cherry Bomb energy drink and popping candy-infused cherry-flavored chocolate bar. Leaky Lindsay also has her own chocolate bar with a slimy green gooey center.
“When Topps first published the Garbage Pail Kids cards and stickers in the 80’s and 90’s, it spawned a worldwide collecting phenomenon,” said Ira Friedman, Topps VP of global licensing, in a statement. “Today, many of those young fans are nostalgically reliving childhood memories and re-connecting with the brand. They are our biggest supporters and they’re enthusiastically helping us usher in a new generation of GPK enthusiasts.”