August 8, 2022
FuboTV Aug. 8 announced it has inked a multiyear deal with actor Ryan Reynolds’ Maximum Effort Productions, a production company co-founded by Reynolds and George Dewey in 2018.
As part of the deal for unscripted TV series, Maximum Effort will launch a branded linear channel on FuboTV, and will also have a “blind” scripted deal with FuboTV. Maximum Effort Productions has been granted creative control over the channel’s content. Since launching, Reynolds’ production company includes a track record of theatrical and streaming success, which includes the “Deadpool” movies, Free Guy, The Adam Project (for Netflix) and the upcoming unscripted soccer show “Welcome to Wrexham.”
All advertising sales for the Maximum Effort channel will be managed by FuboTV.
Reynolds’ company has a separate three-year first-look production deal with Paramount Pictures announced in May 2021 for feature film projects.
“Maximum Effort’s mission is to bring people together in fun and unexpected ways and we think today’s announcement with Fubo will help do just that,” Reynolds said in a statement.
David Gandler, co-founder/CEO of FuboTV, said the deal underscores Reynolds’ track record across sports (as owner of the Wrexham soccer club with “It’s Always Sunny in Philadelphia” star Rob McElhenney), advertising, content and marketing.
“We plan to leverage Ryan and George’s expertise, creativity and advertiser relationships to underwrite network programming through innovative marketing partnerships that leverage [our] data capabilities and interactive technology stack,” Gandler said in a statement.
Under the terms of the agreement, Maximum Effort will receive equity from FuboTV as consideration for the deal as described in FuboTV’s 8-K filing.