October 15, 2021
Fubo Sportsbook, the pending mobile sportsbook from online streaming platform FuboTV, has signed a partnership agreement with NASCAR to become an “authorized gaming operator” for the stockcar governing body. Fubo Sportsbook and NASCAR will collaborate to provide racing fans with a unique wagering experience.
The launch of Fubo Sportsbook (in Q4 2021) is an industry-first integration of sports wagering and live TV streaming, and is subject to requisite regulatory approvals as the line between professional sports and betting becomes even fuzzier.
The deal marks Fubo’s first partnership in auto racing and marks its third major marketing deal in the professional sports industry following pacts with the New York Jets (NFL) and Cleveland Cavaliers (NBA).
“We’re eager to partner with NASCAR, a league with a rich history and passionate followers,” Sam Rattner, chief operating officer of Fubo Gaming, said in a statement. “Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
Fubo Sportsbook will be promoted by NASCAR through a multi-channel marketing campaign bolstered by at-track assets, in-app use of NASCAR-owned track, series and event marks and logos, in addition to the distribution of assets across NASCAR’s digital and social platforms and events.
“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” said Joseph Solosky, managing director of sports betting, NASCAR. “Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”