January 13, 2022
FuboTV, the sports-themed online TV streaming service, Jan. 13 announced it would be the exclusive home to the Premier League, England’s top professional soccer league, in the Canadian market for the next three seasons beginning in 2022-23. Financial terms of the deal were not disclosed.
The streaming platform will carry all 380 Premier League matches each season and shoulder programming on its growing Canadian platform through the 2024-25 season. All content will stream live on FuboTV and its linear channel, Fubo Sports Network.
The deal follows a similar Canadian distribution agreement FuboTV inked for Italian Serie A and Coppa Italia rights, underscoring the platform’s aggressive push for top-tier soccer programming. In addition to exclusive rights, FuboTV streams more than a dozen popular sports and entertainment channels including OneSoccer and Paramount Network, home to one of TV’s hottest dramas, “Yellowstone.”
“This deal allows us to bring yet another top-notch property to FuboTV, further differentiating our content offering, and giving Canadians another reason to cut the cord for exciting, exclusive sports content,” David Gandler, co-founder/CEO of FuboTV, said in a statement.
For Paul Molnar, chief media officer of the Premier League, the distribution rights underscore the league’s global appeal — and growing streaming interest in live sports.
“We look forward to working together to bring the excitement of the Premier League to both new and existing fans,” Molnar said.
In addition to its soccer rights in Canada, FuboTV has exclusive streaming rights to the Qatar World Cup 2022 Qualifying matches of the South American Football Confederation (CONMEBOL) in the United States.
American over-the-top video’s love affair with soccer began in 2019 when Amazon Prime Video inked Premier League distribution rights for select matches — in the U.K. Prime Video is also the official regional digital broadcast partner for the Seattle Sounders FC of Major League Soccer.
Perhaps no streamer has been more aggressive acquiring foreign soccer rights than Paramount+. The erstwhile CBS All Access SVOD has quietly acquired soccer streaming rights from around the world for distribution in the U.S.
Paramount+ has rights to the UEFA Champions League, NWSL, Europa League, Serie A, Concacaf Nations League, men’s and women’s CONCACAF World Cup qualifiers, UEFA Conference League, Brasileirāo, Coppa Italia, Supercoppa Italiana, Copa de la Liga Profesional, the Supercopa Argentina, as well as the Asian Football Confederation.
“This is exactly the kind of programming that turns new subscribers into lifelong fans,” said George Cheeks, CEO of the CBS Entertainment Group. “We are making soccer a core pillar of sports exclusively available on Paramount+.”