November 16, 2021
Frndly TV, a low-cost online TV service, Nov. 16 announced it has inked a deal with Magnite to be its ad server and primary “supply-side platform” in a bid to grow its advertising revenue.
Launched in October 2019, Frndly TV aims to differentiate itself from Hulu + Live TV, YouTube TV, Sling TV and others, by offering more than 30 live channels for less than $10 per month. With ad-supported streaming on the rise, the streamer contends that working with Magnite opens up new opportunities for ad buyers, including targeting the platform’s 60% female subscribers, with 55% between the ages 18-54, and more than 75% owning their own home.
“Magnite’s ability to deliver seamless ad experiences, combined with the expertise of its teams, has already added meaningful value to our bottom line, and is helping us maximize our platform’s capabilities,” Steve Sklar, head of advertising sales for Frndly TV, said in a statement.
Earlier this month, Frndly TV inked a distribution deal with A&E Networks, which included A&E, the History channel, Lifetime, Lifetime Movie Network, FYI, Military History and ViceTV, and begin streaming Nov. 18.