‘Friends’ Re-Runs Most-Popular Show on HBO Max

HBO Max is reporting that former primetime ratings winners “Friends” and “The Big Bang Theory” are the No. 1 and No. 3 most popular shows among its subscribers.

The new original series “Love Life,” starring Anna Kendrick, is No. 2.

Eight HBO Max original shows (besides “Love Life”) are in the top 25 series since launch: “Doom Patrol,” “Looney Tunes Cartoons,” “The Not-to-Late Show,” “Legendary,” “Search Party,” “Close Enough” and “Expecting Amy,” among others.

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While the data is self-reported, parent WarnerMedia said other HBO originals such as “Insecure,” “Perry Mason,” “I’ll be Gone in the Dark,” and “I May Destroy You,” are tracking well on HBO Max as well.

As previously mentioned by AT&T CEO John Stankey on last week’s fiscal call, subscribers are spending 70% more time spent on Max compared to HBO Now (based on Jan. 2020 HBO Now viewership). The data would suggest it’s just a matter of time before WarnerMedia folds Now into Max — as it did with HBO Go.

WarnerMedia said the typical Max user is significantly younger than HBO subs, with 23% falling between the ages of 18 to 24. The company expects to have 50 million Max subs by 2025.

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Upcoming Max programming highlights include HBO’s “Lovecraft Country,” “The Undoing,” “The Third Day,” “We Are Who We Are,” “Industry” and new seasons of “Room 104 and “His Dark Materials”; as well as upcoming Max Originals, including the feature premieres of An American Pickle, Let Them All Talk and Unpregnant; a new season of “Sesame Street”; “Raised by Wolves” and “The Flight Attendant”; international hits “Gomorrah,” “The Murders at the White House Farm,” and “Boys”; and the “Selena Gomez Cooking Show” and “Friends Reunion Special” (working titles).

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