October 28, 2021
Disney-owned 20th Century Studios’ Free Guy remained the No. 1 seller on the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Oct. 23.
In maintaining the top spot for a second consecutive week, the video game-themed action comedy starring Ryan Reynolds held off several new releases that landed in the top 10 on both charts, including the second through fourth spots.
The week’s top new release, debuting at No. 2, was Paramount’s Snake Eyes: G.I. Joe Origins, which in its first week sold about 80% as many copies as Free Guy did in its second. The third live-action film based on Hasbro’s “G.I. Joe” brand of military action figures looks at the backstory of the ninja warrior Snake Eyes before he becomes a commando for the anti-terrorist Joe team. Snake Eyes was a box office disappointment with just over $28 million at the domestic box office.
No. 3 on both charts was the direct-to-video animated DC Comics superhero film Injustice, from Warner Bros. Home Entertainment. Based on the video game franchise of the same name, the film depicts a rift in the Justice League when Superman seeks authoritarian control over Earth to avenge the death of Lois Lane in an attack by the Joker. It sold about 30% fewer copies than Snake Eyes.
Universal Pictures’ Old debuted at No. 4 on both charts. The latest thriller from director M. Night Shyamalan depicts a group of strangers struggling to escape a secluded tropical beach when they discover it is surrounded by radiation that causes them to age rapidly. It earned $48.2 million at the domestic box office.
The fourth newcomer to crack the top 10 was Lionsgate’s The Protégé, an action-thriller starring Maggie Q and Michael Keaton about an assassin who seeks to avenge the death of her mentor. It landed at No. 7 on the overall disc sales chart and No. 6 on the Blu-ray chart.
No. 5 on both charts was Universal’s F9: The Fast Saga in its fifth week on shelves.
Blu-ray Disc formats accounted for 61% of total Snake Eyes unit sales, with 18% from a 4K Ultra HD Blu-ray edition and 43% from the regular Blu-ray. It should be noted that aside from digital copies none of the Snake Eyes options were combo packs, meaning the 4K version had just a 4K disc, while the Blu-ray had just a Blu-ray disc.
Injustice saw 84% of its total sales come from Blu-ray Disc, 24% from 4K and 60% from regular Blu-ray. Of note, 16% of its sales were of a DVD version available only at Walmart.
Old had 56% of its unit sales come from Blu-ray Disc formats (20% 4K and 36% BD), while Protégé had 62% (19% 4K and 43% BD).
The Media Play News rental chart for the week ended Oct. 24 had Old debut in the top spot, followed by Snake Eyes at No. 2 and Protégé at No. 3.
Free Guy wasn’t readily available at Redbox kiosks upon its initial disc release.
The previous week’s top rental, Vertical Entertainment’s Joe Bell, slipped to no. 4, with F9 dropping to No. 5.
Top 20 Sellers for Week Ended 10-23-21
Top 20 Rentals for Week Ended 10-24-21
Top 20 Selling Blu-ray Discs for Week Ended 10-23-21
Top 20 Blu-ray Market Share for Week Ended 10-23-21
Sales Report for Week Ended 10-23-21
Digital Transactions Snapshot for Week Ended 10-25-21