‘Freaky’ Box Office Reality: Top-Performing Weekend Movie Sees Revenue Plummet 66%

Domestic weekend box office results are beginning to mimic home entertainment: The same number of select number of titles playing musical chairs as the pandemic wreaks havoc on new releases and wary moviegoers.

Universal Pictures’ horror comedy Freaky again finished atop the box office Nov. 20-22, generating $1.2 million in ticket sales across 2,057 screens, or a quiet $593 per screen, according to industry data. That was 66.1% less than the $3.54 million the Vince Vaughn starrer generated in its debut the previous weekend. With $5.59 million in total domestic revenue ($9.2 million globally), Freaky would appear headed to PVOD release on Nov. 30 — 17 days after its theatrical debut.

The weekend box office finished down 45% at $6.23 million, compared to $11.33 million in the previous period.

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Top 10 holdovers included 101 Studios’ The War with Grandpa at No. 2 with $733,000 in revenue — down 44.5% from the previous weekend. Focus Features’ Let Him Go and Come Play finished No. 3 & 4 with $710,000 and $553,000 in revenue, respectively.

Top new release: The Santa Clause, a 2020 Disney re-release, which generated $461,000 across 1,581 screens at No. 5. Open Road Films’ Honest Thief and Warner Bros.’ Tenet finished No. 6 & 8 with $452,000 and $360,000 in revenue, respectively. Tenet has generated $56.9 million in domestic ticket sales; $356 million worldwide.

No. 7 featured Gravitas Ventures’ Vanguard with $400,000 in first-weekend revenue across 1,375 screens. Rounding out the Top 10: The Last Vermeer and animation fantasy drama Gekijouban Fate/Stay Night: Heaven’s Feel – III. Spring Song with a combined $425,000 in ticket sales.

 

 

 

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