France’s Canal+ Launches New SVOD Service; Encourages Password Sharing

Seeking to combat Netflix’s rising popularity in France, pay-TV giant Canal+ March 12 launched a new subscription streaming video service, c+Séries, featuring local and international TV content, including original programming.

In a twist, Canal+ is marketing the €6.99 ($7.90) monthly service without movies through a campaign that encourages users to share their password with up to four people — the latter based on the €14 ($15.90) plan.

The service is accessed through the existing “myCanal” app, which is available on Apple iOS and Android platforms.

Frank Cadoret, deputy CEO of the C+ Group, said the service targets younger demos by offering episodic dramas and multiple distribution options.

“We are totally in tune with the new aspirations of the public,” Cadoret said in a statement.

Indeed, with Netflix recently surpassing 5 million subs in France, Canal+ is trying to appeal to a consumer that is moving away from traditional linear TV distribution and toward over-the-top video.

In addition to more than 150 series, c+Séries streams content from CBS-owned Showtime and Fox’s FX, including “Billions,” “SMILF,” “Pose” and “What We Do in The Shadows,” the platform offers StudioCanal original series “The Lawyer” and “Moscow Noir.” Catalog series “The Americans,” “Sons of Anarchy,” “24,” “Dexter”and “X-Files” also are available.

 

 

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