October 22, 2021
Fox Weather, the pending ad-supported weather streaming service launching Oct. 25, has signed a partnership with WeatherSTEM, a company offering weather data and high-resolution video from collegiate and professional sports stadiums.
Utilizing WeatherSTEM’s network of sensors, the Fox streaming platform will have the ability to access live information from a footprint of nearly 600 data points nationwide, including collegiate and NFL stadiums. Key stadium locations include the Tampa Bay Buccaneers’ Raymond James Stadium, the Pittsburgh Steelers’ Heinz Field, the University of Iowa’s Kinnick Stadium, Louisiana State University’s Tiger Stadium, and Texas A&M’s Kyle Field, among others. Fox Television is major broadcaster of NFL football.
The high-definition camera network will also enable instantaneous access to real-time weather conditions, spanning lightning, wind speed and temperature, for a hyper-local approach to weather coverage.
“In an effort to create the most robust network of cameras across the country, [we have] partnered with the WeatherSTEM to provide a live look into local weather conditions across the country, allowing access to real-time weather conditions and video,” Sharri Berg, president of Fox Weather, said in a statement.
Fox Weather marks Fox’s third standalone streaming platform following the 2018 debut of the Fox Nation subscription streaming video service, and the 2020 launch of Fox News International. Fox Corp. has become a big believer in AVOD and free ad-supported streaming television (FAST) following its 2019 acquisition of Tubi.
Indeed, Fox Corp. CEO Lachlan Murdoch has told investors he believes Tubi can generate $1 billion in ad-revenue in the next few years.
“I cannot emphasize enough the importance of total view time as the critical metric for ad supported streaming,” Murdoch said on a recent fiscal call. “It is the best measure of burgeoning engagement on Tubi and correlates directly to the monetization of the platform.”
In September, Tubi and Fox Sports announced the launch of “Sports on Tubi” in the United States, affording viewers access to 10 live-streaming channels for different sports, including professional football, baseball, soccer, collegiate sports from the ACC and Pac-12 Conferences, as well as nearly 700 hours of VOD content.