Fox Releases New ‘Die Hard’ Christmas Trailer

Is Die Hard a Christmas movie?

While the debate over that question continues to rage online, 20th Century Fox is certainly marketing the heck out of the premise that it is.

Using a banner labeling the film “The Greatest Christmas Story Ever Told,” Fox is touting its Die Hard Blu-ray re-releases with a new holiday-themed trailer for the film.

While the action film is set during Christmas and the holiday season is a key element of the film’s plot, its lack of a cheery family atmosphere and ‘R’ rating have left many viewers hesitant to rank it with the likes of It’s a Wonderful Life, Miracle on 34th Street, Elf and A Christmas Story.

On the other hand, the film’s screenwriter, Steven E. de Souza, has said it should be considered a Christmas movie.

For his part, star Bruce Willis weighed in by saying it was a “Bruce Willis movie” during his recent Comedy Central roast.

Fox, in announcing the new trailer, also released a “Die Hard” Christmas poem:

‘Twas the night before Christmas, at Nakatomi Plaza,
The office party was festive, but soon interrupted by drama.
Hans Gruber and his men, had forced their way in,
And taken everyone hostage, trapping them within.
But how could they know, there was a cop up above,
John McClane had arrived, to win back his wife’s love.
He would take them all out, winning everyone’s praise,
Welcoming Christmas Day, with his favorite catchphrase.
YIPPEE KI YAY!

The trailer ends with the tagline “Christmas Movie? Yippee Ki Yes!”

Fox recently released a Die Hard: Christmas Edition Blu-ray for the film’s 30th anniversary that comes with Christmas sweater box art and four exclusive holiday cards.

In addition, all five “Die Hard” films are now available on 4K digital.

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