Fox, Panasonic, Samsung Push for Wider Adoption of HDR10+ Technology

Twentieth Century Fox, Panasonic and Samsung Jan. 5 announced updates for the proprietary High Dynamic Range platform called HDR10+ Samsung began pushing last year.

In the move towards advanced 4K ultra high-definition televisions, including higher resolution, frame rates and enhanced contrast, and color, adoption of High Dynamic Range has been limited to paying Dolby Vision or using HDR10 – an open-source format any CE manufacturer can use without paying a licensing fee.

The companies envision the updated metadata platform being made available to content companies, UHD TVs, Blu-ray Disc players/recorders and set-top box manufacturers, among others, in the new year.

Samsung and Amazon Prime Video last April first partnered on HDR10+, with Panasonic and Fox joining in August. Media reports suggest Netflix is considering implementing the format as well.

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” Danny Kaye, EVP of 20th Century Fox, and managing director of the Fox Innovation Lab, said in a statement. “Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

Companies attending CES 2018 in Las Vegas Jan. 9-12 can view the new logo, learn about the license program, including final specifications, adopter agreements and/or sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org.

 

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