June 5, 2019
Four industry veterans crucial to the launch of DVD — which signaled the start of home entertainment’s digital revolution — will be honored at the Los Angeles Media and Entertainment Golf Tournament on July 15.
The tournament takes place the Monday prior to the ninth annual LAES and OTT Conference, produced by the Entertainment Merchants Association. It will be held at the North Ranch Country Club in Westlake Village, with all proceeds benefitting the Cystic Fibrosis Foundation.
The honored “foursome” includes Warren Lieberfarb, the former president of Warner Home Video who has been widely hailed as the “father” of DVD. Other honorees include former MGM Home Entertainment and Sony Pictures Home Entertainment president David Bishop; former Toshiba and Warner executive Steve Nickerson; and former Sony Electronics executive Mike Fidler, president of the UHD Alliance.
All four played key roles in the launch of DVD, which shifted home entertainment from a rental to a purchase model and introduced digital into what had been an analog business. DVD subsequently gave way to Blu-ray Disc, which opened the door to digital movie sales and rentals through the inclusion of a digital copy with each purchased disc. DVD generated millions of dollars of revenue to studios, becoming an important factor in greenlighting films.
Lieberfarb not only brought the concept of movies and other content on a digital video disc to fruition, but also rallied the other studios as well as consumer electronics manufacturers to support and heavily promote the new format. Bishop, as head of MGM, was Lieberfarb’s strongest studio ally, while Nickerson was SVP of sales and marketing at Toshiba America Consumer Products, the U.S. arm of the Japanese CE giant that helped develop, and bring to market, the DVD format. Fidler was recruited by Sony Electronics from Pioneer Electronics in 1997 to lead efforts to establish the DVD format in the U.S. market.
“DVD was the start of a digital revolution that allowed movie lovers to collect and enjoy content at home,” said Amy Jo Smith, president and CEO of DEG: The Digital Entertainment Group. “Beyond the actual disc, the launch of DVD saw groundbreaking new partnerships and cooperation across studios and CE manufacturers, component providers, replicators, mastering services and retailers. The development and launch of DVD also laid the foundation in authoring and compression technology that ultimately made it possible for entertainment content to be distributed over broadband.”
The Los Angeles Media and Entertainment Golf Tournament is produced by Mark Horak, a former Warner Home Video and Redbox executive who has two daughters with cystic fibrosis, a progressive, genetic disease that causes persistent lung infections and limits the ability to breathe over time. He launched the tournament in 2012 and from the start donated proceeds to the foundation to support the development of new drugs and treatments to extend the lives of the 30,000 people in the United States with the disease.
Horak believes the time has come to bring the tournament back, not just to raise funds for charity but also as a prime networking opportunity.
“Without the vision, leadership and collaboration of these industry veterans in both Hollywood and the CE industry, consumers would not have the convenient access to high quality content that they have today,” Horak says. “Everyone who operates in the new digital world owe them our sincere thanks.”
Attendees will include executives from the major and independent studios involved with the production and distribution of content, retailers and distributors of digital and physical content, consumer electronics manufacturers and various suppliers of supporting products and services for the media and entertainment industry.