February 27, 2018
As expected, Formula 1 is set to launch a proprietary over-the-top video service prior to the start of 2018 FIA Formula 1 World Championship season March 25 at the Melbourne Grand Prix in Australia.
Dubbed “F1 TV,” the $8-$12 monthly service will be available in four different languages (English, French, German and Spanish) and available in nearly two dozen markets, including Germany, France, USA, Mexico, Belgium, Austria, Hungary and Latin America.
Access will initially be available on the Internet, with mobile apps and TV apps phased in on Amazon Fire, Apple TV and Android.
Subscribers will be able to view practice, qualifying and races, in addition to press conferences and pre-and post-race interviews. Subs will also be able to watch live races of the main support series, the FIA Formula 2 Championship, GP3 Series and Porsche Supercup, among others.
“We are beginning on the journey to build a cornerstone of our digital transformation,” Frank Arthofer, director of digital and new business, Formula 1, said in a statement.
F1 TV joins a growing market of sport-specific OTT platforms (MLB.tv, NHL.tv, NBA League Pass, MLS Live, etc.) aimed at hardcore fans and attracting new, tech-savvy audiences.
“Our objective … is simple: provide these fans with the best available service to watch live Grands Prix and provide them with the best sports OTT customer experience in the world. Live streaming video is an exciting space changing almost daily,” Arthofer said.