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Fire TV Sticks Lead Record Amazon Black Friday, Cyber Weekend Sales

Amazon Nov. 30 announced that its branded Fire TV Stick streaming media device, along with third-party branded Fire TV devices, helped drive record online sales on Black Friday (Nov. 26) through the Cyber Monday (Nov. 29).

The e-commerce behemoth did not disclose actual revenue data, but did share that smart-TVs from Insignia, Toshiba and Pioneer using Fire TV, as well as all-new standalone Amazon Fire TV Omni and 4-Series HDTVs debuted No. 1 in sales on the website thus far in the holiday retail season.

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Analytics company Profitero said Amazon topped Best Buy, Target and Walmart, among 12 online retailers, for lowest prices across 15,530 products and 15 categories.

Among top-selling video game discs: Mojang’s Minecraft for Sony PlayStation 4, and Warner Bros. Interactive Entertainment’s Bakugan Champions Vestroia for the Nintendo Switch console.

Amazon is extending through Dec. 5 price discounts on all Fire TV devices, including $12 off the Fire TV Stick Lite; $20 off the Fire TV Stick (3rd Gen.); $25 off the Fire TV Stick with 4K; $20 off the Fire TV Stick 4K Max; $40 off the Fire TV Cube; and $100 off the Fire TV Recast.

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