November 30, 2021
Amazon Nov. 30 announced that its branded Fire TV Stick streaming media device, along with third-party branded Fire TV devices, helped drive record online sales on Black Friday (Nov. 26) through the Cyber Monday (Nov. 29).
The e-commerce behemoth did not disclose actual revenue data, but did share that smart-TVs from Insignia, Toshiba and Pioneer using Fire TV, as well as all-new standalone Amazon Fire TV Omni and 4-Series HDTVs debuted No. 1 in sales on the website thus far in the holiday retail season.
Analytics company Profitero said Amazon topped Best Buy, Target and Walmart, among 12 online retailers, for lowest prices across 15,530 products and 15 categories.
Among top-selling video game discs: Mojang’s Minecraft for Sony PlayStation 4, and Warner Bros. Interactive Entertainment’s Bakugan Champions Vestroia for the Nintendo Switch console.
Amazon is extending through Dec. 5 price discounts on all Fire TV devices, including $12 off the Fire TV Stick Lite; $20 off the Fire TV Stick (3rd Gen.); $25 off the Fire TV Stick with 4K; $20 off the Fire TV Stick 4K Max; $40 off the Fire TV Cube; and $100 off the Fire TV Recast.