July 18, 2018
As expected, worldwide sales of Amazon’s Fire TV Stick streaming media device and Echo Dot wireless smart speaker topped the e-commerce behemoth’s annual 36-hour Prime Day sales event that ended July 17 at 11;59 p.m. PT.
The company said more than 5 million Fire TV Sticks were sold, while Prime Day was the biggest sales event for the Echo product line.
The Toshiba 4K Ultra HD Fire TV Edition (50-inch) and Toshiba 4K Ultra HD Fire TV Edition (43-inch) emerged as Amazon’s best-selling TV deals in the company’s history – selling more than six times as many combined TVs compared to last year’s record-setting Fire TV Edition.
“Extending Prime Day to a day and a half this year allowed us to further reward members with … deals, access to exclusive new products and … experiences that highlight the many benefits of a Prime membership,” Jeff Wilke, CEO worldwide consumer, Amazon, said in a statement.
Prime members across 17 countries purchased more than 100 million products, with Whole Foods Market customers in the United States offered week-long savings.
Members purchased more than five million items in each of the following categories: toys, beauty products, PCs and computer accessories, apparel and kitchen products.
Top sellers from around the world, excluding Amazon devices, included:
- U.S.: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test; LifeStraw Personal Water Filter
- U.K.: Bosch Cordless Drill; Philips Hue Personal Wireless Lighting Light strip; Finish Dishwasher Tablets
- Spain: SanDisk Ultra 64GB memory card; Cecotec Conga Excellence 990 4 in 1 iTech 3.0 robot vacuum cleaner
- Singapore: Coca-Cola Zero Sugar; Play-Doh Shape and Learn Shape a Story; Kleenex Ultra Soft Toilet Tissue
- Netherlands: Osmart Zigbee Smart Plug; Philips Hue White Ambiance GU10 LED Spot; Sandisk Micro SD
- Mexico: Ace Powder Laundry Detergent; Amazon Basics USB Lightning Cable
- Luxembourg: Jamie Oliver Tefal pan; Brita water filter; Solar-lamp in Preserve Jar with USB connector
- Japan: Top Super Nanox Liquid Laundry Detergent + Extra Large Refill, SAVAS Whey Protein 100 cocoa flavor 1050g
- Italy: Finish Dishwasher Tabs All in 1 Max; Braun Multi-grooming Kit Precision Trimmer 9-in-1 for beard Styling; Hoover Rechargeable Broom 2-in-1 Freedom
- India: Redmi Y2 Gold 32 GB smartphone; Tata salt; Mi 10000mAH Li Polymer Power Bank 2i
- Germany and Austria: PlayStation Plus Membership; Jamie Oliver Pan by Tefal; Osmart Zigbee Smart Plug
- France: PlayStation Plus Membership; SanDisk Ultra 64GB memory card, TP Link Wi-Fi connected plug
- China: Philips Sonicare Healthy White HX6730 Toothbrush; Braun Digital Ear Thermometer; Paul & Joe Beaute Moisturizing Foundation
- Canada: Instant Pot 6 Qt 7-in-1 Multi Use; LifeStraw Personal Water Filter; Bose QuietComfort Noise Cancelling Headphones
- Belgium: SanDisk Ultra 128GB memory card; Osmart Zigbee Smart Plug; Philips Hue lightbulbs
- Australia: PlayStation 4 Pro 1TB Console with Bonus Fortnite Content; FIFA 18 for PlayStation 4; Philips Hue lightbulbs