January 22, 2018
FilmStruck, Turner and Warner Bros. Digital Networks’ subscription streaming movie service, is launching an international platform, beginning in the United Kingdom.
The service will draw primarily on Warner library content and the Criterion Collection, as well as other global and local content partners.
Movies include mainstream, cult, independent, classics, art house, foreign and documentaries. The slate will also feature curated themes, bonus material, including cast interviews, Criterion original mini-documentaries and hosted introductions, and original artwork.
The U.K. service will be branded “Filmstruck Curzon,” partnering with Curzon Cinemas, a chain of theaters specializing in art house films. It also operates a transactional video-on-demand service, Curzon Home Cinema.
The agreement affords FilmStruck opportunities to leverage the theater’s market position, experience and consumer base in other markets, according to Craig Hunegs, president, business and strategy, Warner Bros. Television Group and president, Warner Bros. Digital Networks.
“International film fans now have a new home for a wide and diverse range of movies including some of Warner Bros.’ most iconic titles,” Hunegs said in a statement.
The international expansion underscores Turner’s growing activity in the SVOD properties outside of the U.S., and is its first SVOD service in the general entertainment space. Turner International now offers three international SVOD brands, with EI Plus in Brazil and the recently launched Nordics brand Toonix, offering sports and kids & family content.
“FilmStruck helps us realize a shared vision for what we see as a clear gap in the market for film lovers around the world.” Aksel van der Wal, EVP, Turner International’s Digital Ventures & Innovation Group, said in a statement.
FilmStruck Curzon is expected to roll out in the UK in the coming weeks and will be available on demand on most phones and tablets, online and on TV via streaming devices, with more devices to be added.
“We look forward to collaborating on the curation of the site and introducing this service to our customers across the Curzon group. Our shared vision with Turner and Warner Bros. Digital teams has enormous potential,” said Philip Mordecai, director of digital ventures with Curzon.