February 26, 2018
Movie streaming service FilmStruck Feb. 26 announced it is adding select classic Warner Bros. titles, including Casablanca, The Thin Man, Citizen Kane and Rebel Without a Cause, among others.
The $6.99 monthly service launched in 2016 by Turner. The unit is owned by Warner Bros. parent Time Warner. For $10.99, subs get access to digitally remastered titles from The Criterion Collection.
Despite the same corporate umbrella, Time Warner units Turner, Warner Bros. and HBO have not historically worked together. With the advent of digital distribution, over-the-top video and eroding traditional markets, improved cooperation between business units has become the order of the day.
Indeed, appointment of former Warner Bros. Home Entertainment boss Kevin Tsujihara in 2013 to head the venerable studio underscored Time Warner CEO Jeff Bewkes’ desire to expand digital distribution, in addition to internal synergies.
While many of the Warner titles would appeal to the Turner Classic Movies pay-TV channel, the service is targeting younger demos – the ones well-versed with Netflix, Amazon Prime Video and Hulu.
In fact, FilmStruck laster this year will incorporate Warner Archive Collection, a $9.99 monthly streaming service launched in 2013 that failed to generate a sustainable subscriber base.
“It was a no-brainer,” Craig Hunegs, president of Warner Bros. Digital Networks, told The Los Angeles Times. “Turner has built a great service in FilmStruck, and it’s perfect because we are all in the same company.”