January 21, 2021
FilmRise Jan. 21 announced that its owned-and-operated streaming network has grown its installed base 30% in 2020, to more than 31.5 million app downloads.
With a library of major studio and independent feature films combined with branded series such as “Unsolved Mysteries,” “Hell’s Kitchen,” “Forensic Files” and “The Rifleman,” the New York-based film and television studio and streaming network has seen an incredible surge in consumer appetites for free, ad-supported content, according to a press release.
FilmRise’s monthly ad impressions on its owned and operated AVOD network have reached nearly 150 million, it reported.
In 2020, 12 of the channels on FilmRise’s OTT network have each become the world’s largest free AVOD services in their respective genres — including True Crime, Westerns, Sci Fi, Action, Mysteries and Horror — according to the company.
“2020 was an unprecedented year not only for FilmRise, but for the entire home entertainment ecosystem,” Danny Fisher, president and CEO of FilmRise, said in a statement. “We saw quite rapidly the consumer’s appetite change from broadcast and cable to OTT platforms much sooner than anticipated. The pandemic most certainly shortened the inevitable transition considerably.”
Multi-title deals in 2020 with entertainment companies, including Warner Bros. Domestic Television Distribution and Nordic Entertainment Group (NENT), have added content to FilmRise’s channels, the company noted. Content included Warner Bros. films Sleepers, The Informant!, Cobra and Insomnia and NENT’s six seasons of the “Doc Martin” series and the original British version of “Shameless.”
FilmRise has a library of more than 30,000 movies and TV episodes. It is currently the largest independent provider of content to ad-supported streaming services, according to the company, providing content to platforms including The Roku Channel, Pluto TV, IMDb TV, Peacock, Tubi and Crackle.