April 8, 2021
FilmRise has promoted Melissa Wohl to SVP, head of sales. Wohl will continue to lead the company’s domestic and international sales activities across all broadcast and digital platforms alongside her continuously expanding team, due to the company’s rapid growth.
Wohl reports to Danny Fisher, CEO of FilmRise.
Since joining the company, Wohl has been pivotal in bringing in and establishing ongoing relationships with top FAST streaming services, including Pluto TV, Tubi, Xumo, Rakuten and Samsung TV Plus, among many others. Wohl will continue executing and overseeing the company’s Broadcast, premium VOD, SVOD, AVOD and TVOD initiatives.
“Melissa’s insight and knowledge of the broadcast and digital industry has been instrumental to FilmRise’s exponential growth within the past four years,” Fisher said in a statement. “Her leadership has allowed the company to move into exciting territories and platforms and we look forward to her leading us into new directions.”
Wohl joined FilmRise in 2017 as head of sales. Prior to joining FilmRise, Wohl served as SVP of worldwide distribution at Content Media. For nearly a decade, she oversaw the sales of Content’s film and television titles to broadcast and cable networks, syndicators, and digital platforms. Prior to that, she was VP of sales and acquisitions at Harmony Gold, where she managed the worldwide sales of their extensive library.