April 13, 2021
New York-based film and television studio and streaming network FilmRise April 13 announced the appointment of Jonitha Keymoore as senior director of global acquisitions. The announcement was made by Max Einhorn, SVP of acquisitions and co-productions at FilmRise.
As senior director, Keymoore will be responsible for developing new multi-territory film and television acquisition opportunities, while working across existing content partners to help build FilmRise’s growing global licensing and distribution business. Keymoore will represent FilmRise as a buyer at virtual film and television markets throughout 2021. She reports directly to Einhorn.
Previously, Keymoore was senior director of content acquisitions at ViacomCBS, where she served in a senior strategic role for the company, negotiating deal terms for acquired content and working directly with large studios such as Sony Pictures, Disney, Fox, CBS, Warner Bros. and NBCUniversal, among others. Prior to that, she served as director of distribution at Konami Cross Media, handling the anime property “Yu-Gi-Oh!,” leading the franchise’s strategic partnership for theatrical, broadcast, home video and digital distribution.
“[Keymoore’s] impressive and extensive background managing important brands and acquiring for globally-known networks and streaming services will certainly allow FilmRise to continue its strategy to be the key content supplier for streamers,” Einhorn said in a statement.