January 19, 2021
Studio and streaming network FilmRise and talent management company Night Media have entered into an agreement to bring a dozen digital native creators to digital streaming platforms and broadcast television.
FilmRise will package and produce broadcast and streaming content from Night Media creator videos.
The creators have garnered millions of subscribers and views on YouTube, according to a press release.
“The opportunity to leverage FilmRise’s vast global streaming network and Night Media’s most popular YouTube creator brands to streaming audiences is very exciting to us and we believe there will be huge cross-over success,” Max Einhorn, SVP of acquisitions and co-productions at FilmRise, said in a statement.
Night Media represents nearly two dozen digital native creators across genres including comedy, lifestyle, philanthropy, gaming, challenges and travel, among others. FilmRise will be offering to digital platforms packaged content from “Mr. Beast” (47 million subscribers per month), “Preston & Brianna” (20.1 million subscribers per month, collectively), “Dallmyd” (11.5 million subscribers per month), “Matt Stonie” (13.1 million subscribers per month), “Unspeakable” (25 million subscribers per month), “Guga Foods” (3.75. million subscribers per month) and “Azzyland” (13.2 million subscribers per month), among others.
“FilmRise’s leading position in the content streaming universe home entertainment industry creates a perfect opportunity for our talent to gain more exposure on multiple platforms to further their ever-growing audience,” Reed Duchscher, CEO of Night Media, said in a statement.
FilmRise will debut packaged seasons of “Mr. Beast” and “Preston & Brianna” on streaming networks in the spring.