Fight-Themed SVOD Platform DAZN Bows Globally

DAZN, the London-based sports streaming platform that last year signed Mexican boxing champion Canelo Álvarez to an 11-fight, $365 million fight deal, has launched SVOD service in 200 countries. The initial monthly price point for new markets will be £1.99 or less.

The platform will debut with back-to-back weekends featuring boxing events with international appeal. On Dec. 5, budding lightweight American star Ryan Garcia takes on the battle-tested Brit and 2012 Olympic gold medalist Luke Campbell. On Dec. 12, unified heavyweight champion of the world Anthony Joshua OBE will defend his world titles against Bulgarian mandatory challenger Kubrat Pulev.

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“From the U.K. to Mexico to Australia, we’ve seen an encouraging level of interest in our key events since first launching in 2016,” EVP Joseph Markowski said in a statement. “We’re looking forward to introducing the platform around the world … with an exciting schedule of fights.”

In addition to world championship boxing events, the service will stream past classic fights, athlete features and a slate of original programming, including “40 Days,” “Saturday Fight Live” and “One Night.” Additional sports and programming will be added beginning in 2021.

The DAZN app is available on most Internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles.

 

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