‘Fifty Shades Freed’ Debuts Atop Home Video Charts

Universal Pictures’ Fifty Shades Freed debuted at No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, as well as the dedicated Blu-ray Disc sales chart the week ended May 12.

The concluding chapter of the sexually charged “Fifty Shades” trilogy earned $100.41 million at the domestic box office. A three-disc set of all three films landed at No. 12 on the overall sales chart.

Sony Pictures Home Entertainment’s Peter Rabbit slipped to No. 2 on both charts after debuting in the top spot a week earlier. The live-action/CG-animation hybrid family comedy sold 29% as many copies in its second week as Fifty Shades Freed did in its first.

No. 3 on both charts, in its fifth week in stores, was 20th Century Fox’s The Greatest Showman.

No. 4 on the overall sales chart was Warner’s 12 Strong, which slipped to No. 6 on the Blu-ray chart.

Debuting at No. 5 overall and No. 4 on the Blu-ray chart was Warner’s Batman Ninja, a direct-to-video anime adaptation of the classic superhero produced by the studio’s Japanese division.

The No. 4 Blu-ray, in its seventh week, was Walt Disney Studios’ Star Wars: The Last Jedi.

The Blu-ray Disc format accounted for 59% of Fifty Shades Freed unit sales, and 83% for Batman Ninja.

Fifty Shades Freed was also No. 1 on the Media Play News rental chart for the week ended May 13, pushing 12 Strong to No. 2.

Rounding out the top five were Peter Rabbit at No. 3, Universal’s Den of Thieves at No. 4 and Fox’s Maze Runner: The Death Cure at No. 5.

Top 20 Sellers for Week Ended 05-12-18
Top 20 Rentals for Week Ended 05-13-18
Top 20 Selling Blu-ray Discs for Week Ended 05-12-18
Top 20 Blu-ray Market Share for Week Ended 05-12-18
Sales Report for Week Ended 05-12-18
Digital Sales Snapshot for Week Ended 05-14-18

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