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FIFA Launches Free Ad-Supported Soccer Streaming Platform ‘FIFA+’

FIFA, the international governing body of soccer, April 12 announced the launch of FIFA+, an ad-supported digital app that pledges this year to stream more than 40,000 men’s and women’s highlights and classic matches, in addition to documentaries.

The app, available on Google Play and Apple App Store, offers 1,400 matches live-streamed monthly. Ad sponsors include Coca-Cola, Hyundai, Kia, Qatar Airways, Adidas, among others.

FIFA+ will provide access to live soccer match clips from every corner of the world, interactive games, news and tournament information. FIFA, which is running the quadrennial FIFA World Cup in Qatar in November, claims to be the first sports federation in the world to offer such an extensive streaming experience to its fans for free.

“FIFA+ represents the next step in our vision to make [soccer] truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing [the sport] globally,” FIFA President Gianni Infantino said in a statement. “This project represents a cultural shift in the way different types of [soccer] fans want to connect with and explore the global game and has been a fundamental part of my Vision 2020-2023. It will accelerate the democratization of [soccer] and we are delighted to share it with fans.”

Special programs include:

  • Ronaldinho: The Happiest Man in the World — A feature-length documentary offering extensive access to and never-seen-before archive of one of the most iconic players to have played the game. The 90-minute film directed by Stuart and Andrew Douglas, produced by Bernie Goldmann and by Simon Horsman and Jeffrey Soros of Los Angeles Media Fund, tells the unique story of the player’s life, charting his rise from the streets of Brazil to becoming one of football’s most loved players. Lionel Messi, Frank Rijkaard and Carles Puyol all feature and reveal what this FIFA Legend means to them.
  • Captains: Season 1 — An eight-part series from Fulwell 73 (Sunderland ‘Til I Die, All or Nothing: Juventus) following six soccer team captains as they lead their countries through qualification for the FIFA World Cup Qatar 2022. The series, which will explore each individual’s leadership traits, features Luka Modrić (Croatia), Pierre-Emerick Aubameyang (Gabon), Brian Kaltak (Vanuatu), Andre Blake (Jamaica), Hassan Maatouk (Lebanon) and Thiago Silva (Brazil).
  • Croatia: Defining a Nation — This original feature-length documentary tells the story of how football unites and binds this nation and a group of friends who reached global recognition against the backdrop of the most extreme adversity. They each became legends and painted their country across the world. From acclaimed director Louis Myles (Kaiser: The Greatest Footballer Never to Play Football, Liverpool FC: The 30-Year Wait).
  • “HD Cutz” — An original eight-part docuseries with barber to the stars Sheldon Edwards talking food, fashion, music and, sometimes, football. Featuring the likes of Paul Pogba and Antonio Rüdiger, produced by MOTIF Pictures and Fever Media.
  • Dani Crazy Dream — An all-access 6 x 30-minute documentary series featuring Dani Alves,the most decorated player in history as he tries to make it to the FIFA World Cup 2022 in Qatar. Produced by Alves’s own production company, Maracanã Media.
  • Golden Boot — An original 4 x 48-minute docuseries interviewing the greatest FIFA World Cup goalscorers, produced by Goalhanger Films (Wayne Rooney: The Man Behind the Goals). Episode 1 sees Gary Lineker sitting down with Brazilian great Ronaldo Nazário to rewatch the 2002 FIFA World Cup.
  • “Icons” — A 5 x 26-minute docuseries showcasing five of the biggest game-changers of the women’s game: Wendie Renard, Lucy Bronze, Asisat Oshoala, Carli Lloyd and Sam Kerr telling their stories in their own words. Produced by Noah Media Group (14 Peaks: Nothing Is Impossible, Finding Jack Charlton).
  • “Academies” — The inside story of some of the greatest talent production lines in world football from Shoot the Company. Season 1 tells the story of RSC Anderlecht across 3 x 30-minute episodes.

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