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Interpret Research: Fantasy a Top Genre for Premium-TV Subscribers

Prequel series to J.R.R. Tolkien’s “Lord of the Rings” and George R.R. Martin’s “Game of Thrones” (“House of the Dragon”)  debuted to record audiences on streaming services Prime Video and HBO Max, respectively — and they are in the one of the hottest genres for premium television.

Data from Interpret’s VideoWatch shows that those who watch fantasy television are more likely to have a premium television subscription (either pay for a premium channel or a premium streaming subscription). Fantasy television series are typically big budget and not often found on broadcast or free streaming services, and fantasy genre fans are willing to pay for the content they want to see, according to Interpret research.

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