April 18, 2019
Moviegoers preparing for the theatrical release of Avengers: Endgame April 26 plan to stream previous Marvel Cinematic Universe titles, according to a Fandango survey.
In the survey, 89% said they are getting ready for Endgame by streaming previous Marvel Cinematic Universe movies with friends and family at home, while 49% of millennials said they are planning a full-on Marvel movie binge this weekend.
FandangoNow, Fandango’s transactional VOD service, has seen a nearly 50% increase in transactions for Marvel Cinematic Universe movies in the past two weeks, since Avengers: Endgame advance tickets went on sale April 2, according to Fandango. FandangoNow is launching a weekend sale on select Marvel movie titles. April 18-22 fans can purchase select MCU movies on FandangoNow for $9.99 in HD and $14.99 in Ultra HD, including Captain America: Civil War, Avengers: Infinity War, Ant-Man and the Wasp and Thor: Ragnarok.
According to the Fandango survey, the top five MCU titles fans plan to watch are:
- Avengers: Infinity War
- The Avengers
- Captain America: Civil War
- Avengers: Age of Ultron
- Thor: Ragnarok
To date Avengers: Endgame is Fandango’s top pre-seller at the same point in the sales cycle.
“The countdown has started and we’re super-excited with only one week to go until ‘Avengers: Endgame’ opens in theaters,” said Fandango managing editor Erik Davis in a statement. “Fans are getting ready for the film’s debut by re-watching previous MCU titles or introducing ‘newbies,’ friends and family members to the titles they need to see to get up-to-date.”
In an exclusive interview with Davis, Endgame co-director Anthony Russo said that Captain America: Civil War and Avengers: Infinity War are the two films that would be most helpful for fans to view as lead-ins before seeing Endgame.