April 17, 2018
Fandango April 17 launched a Fandango VIP+ rewards program whereby ticket buyers on Fandango can earn VIP+ Points redeemable for discounts and free stuff across Fandango’s family of businesses — from ticketing to streaming digital movies and TV shows to fan merchandise.
“In a summer packed with blockbusters, we wanted to reward Fandango customers for what’s sure to be many trips to their local cinemas over the next several months,” said Fandango chief marketing officer Adam Rockmore. “We’ve built an expansive movie ecosystem at scale that we will mobilize for our Fandango VIP+ rewards program, helping drive advance ticket purchases and incremental sales for our exhibition and studio partners.”
The Fandango VIP+ program launches in advance of the highly-anticipated Marvel’s Avengers: Infinity War, debuting in theaters April 27, and will continue throughout the strong summer slate, including Deadpool 2, Solo: A Star Wars Story, Ocean’s 8, Incredibles 2, Jurassic World: Fallen Kingdom, Ant-Man and the Wasp, Mission: Impossible – Fallout, The Equalizer II, Hotel Transylvania 3: Summer Vacation and Mamma Mia! Here We Go Again.
To participate in the Fandango VIP+ rewards program this summer, a ticket buyer needs to be a Fandango VIP member, Fandango’s free-to-join loyalty program. For every movie ticket purchased on Fandango, Fandango VIP members will receive 150 VIP+ Points. Once members reach 600 VIP+ Points, they will receive a $6 discount code to be used towards future movie ticket purchases, digital movie purchases and rentals on FandangoNow or movie merchandise purchases at the Fandango FanShop.
In a recent survey Fandango conducted with more than 4,500 moviegoers, 85% of respondents said they were more likely to buy movie tickets from an outlet that offered a rewards or loyalty program. In addition to receiving benefits from the Fandango VIP+ rewards program, ticket buyers will continue to receive partner perks from AMC Stubs, Cinemark Connections, Regal Crown Club, Marcus’ Magical Movie Rewards and other perk plans.
The Fandango family includes Rotten Tomatoes and Movieclips, which help fans discover movies with reviews and trailers; Fandango, MovieTickets.com and Flixster, which sell tickets to more than 30,000 U.S. screens; FandangoNow, which offers new and catalog movies and next-day TV shows to buy or rent; and the Fandango FanShop, which offers movie merchandise.