April 20, 2020
Comcast-owned movie ticket and transactional VOD service Fandango is buying Vudu.com from Walmart for an undisclosed amount.
In the deal, Vudu, which Walmart acquired 10 years ago for $100 million, will continue backend support for Walmart’s online digital movie business, while existing Vudu subscribers will still have access to content stored in the cloud. Vudu reportedly has access to 100 million households and nearly 15 million app downloads.
It remains to be seen how Fandango will incorporate Vudu, either as a standalone service or combined with transactional platform FandangoNow.
“We will continue to invest in areas where we have the greatest strength and are in the best position to serve our customers today and in the future,” a Walmart spokesperson said in a statement. “Pickup and delivery are great examples of how we’ve invested to bring digital and physical capabilities together to better serve our customers, by offering more choice and convenience.”
Indeed, Walmart, which has been shopping Vudu for some time, plans to continue focus on physical and digital transactions through its stores and Walmart.com.
“We’re focused on serving customers through these type of omni-retail experiences and we’re actively prioritizing our investments to maximize our strengths and serve them in new ways,” said the spokesperson.
In 2017, Vudu became the first mobile app to convert DVDs and Blu-ray Disc titles into digital libraries from a customer’s phone. The mobile disc-to-digital platform operated on iPhone and Android devices and featured digital access to more than 8,000 movies from Lionsgate, Paramount Home Entertainment, Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment (now Disney), Universal Pictures Home Entertainment and Warner Bros. Home Entertainment.