September 11, 2019
The college football bowl slate may be too big (i.e. boring) and is still months away but the AutoZone Liberty Bowl — the seventh-oldest college bowl — is taking steps to increase viewer interest.
Technology platform Your Call Inc. Sept. 11 announced that the 61st annual Liberty Bowl will deploy its predictive play-calling technology during the New Year’s Eve (Dec. 31) game.
Through a free app available via iTunes and Google Play, users can predict the plays that will be run, as well as the yardage gained or lost on each play.
They can also leverage patented the app’s gaming and scoring features by setting up head-to-heads and leagues to compete against each other. And based on participation, users will be automatically entered into a sweepstakes to win cash prizes.
“Our engagement platform has proven that fans want to be part of the action with their favorite sport and teams, and we’re thrilled to partner with the AutoZone Liberty Bowl to offer their viewers an engaging new experience,” Julie Meringer, president of Your Call, said in a statement.
Meringer said the app has expanded live play-calling abilities to offer a live, predictive play-calling game.
“Every fan thinks they’re an expert on what a team and coach should do, and our technology lets fans test their skills, compete with friends and rack up points in real-time,” she said.
Your Call’s software was first deployed in 2018 through a series of eight games (“Your Call Football”) during which fans were able to call the plays that ultimately were run on the field in real, live football games.
The software featured a custom, interactive app, zero-latency stream; and competitive prizes at various intervals that allowed fans to become immersed in each game.
“We’re impressed with the innovative technology that Your Call is building, and we’re excited that the AutoZone Liberty Bowl is providing fans an opportunity to engage in the game in a deeper way,” said Steve Ehrhart, executive director of the Liberty Bowl.