Family Video Revs Up Online Promotions

Family Video Movie Club Inc., the last surviving national video rental chain, is taking an aggressive stance online.

With increasing frequency, the privately held Glenview, Illinois-based chain sends out emails pitching special promotions for online DVD and Blu-ray Disc purchases.

On Sunday, June 24, the email was for the chain’s “Warner Kid Favorites Sale.” “For as low as $5.98, you can build your collection of kid movies and shows such as ‘Looney Tunes,’ ‘Scooby Doo,’ and ‘Sesame Street The Best of Elmo’s World’. Hurry now, sale ends on June 30.”

The day before, it was a “Universal TV DVD Sale.” “Select TV shows on DVD from Universal are now on sale starting at $8.98,” the email pitch read. “Save up to 70% off retail on recent and older series like ‘Brooklyn Nine-Nine,’ ‘The A-Team,’ and ‘Mr. Robot’. Hurry, while supplies last.”

And on Friday, June 22, the chain sent out an email announcing the final days a “free shipping” promotion. “Last chance to build your collection with your favorite DVDs, Blu-rays, and video games and get them delivered to your door anywhere in the U.S. for FREE via USPS Media Mail,” the email read. “Media Mail delivers within 5 to 10 business days. Not valid in combination with any other offers.” The link took viewers to the chain’s website, with oversize buttons for such new releases as Pacific Rim: Uprising ($17.96 DVD, $19.96 Blu-ray Disc, $29.99 4K Ultra HD Blu-ray), The Humanity Bureau ($10.99 DVD, $16.99 Blu-ray Disc) and Tomb Raider ($23.99 DVD, $26.99 Blu-ray Disc, $37.99 4K Ultra HD Blu-ray) as well as a big assortment of used Blu-ray Discs of such recent hits Black Panther ($9.99) and Father Figures ($6.99).

Family Video has more than 775 stores in the United States and Canada, concentrated in the Midwest. The chain also operates an e-commerce site where customers can buy video games as well as used DVDs and Blu-ray Discs.

Family Video was founded in 1978 by Charlie Hoogland and remains a privately held, family-owned business. The company owns the land on which its stores sit and also operates several sister companies, including Marco’s Pizza and Stay Fit 24 fitness centers.

“The world of entertainment is growing more and more complicated,” the chain says on its website. “Consumers have a lot of confusing choices and troublesome technology to overcome just to watch a movie. We see it very simply: rent a Blu-ray, purchase some popcorn, save some money, and enjoy your evening.”

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