September 4, 2020
Facebook Watch, the social media giant’s video-on-demand platform, has topped 1.25 billion monthly views globally, according to a blog post by Louise Holmes, director of entertainment partnerships for EMEA at Facebook. That’s a significant bump from June 2019 when Facebook reported that 140 million people per day spent at least one minute on the Watch platform, and 720 million viewers per month. Facebook claims more than 1.86 billion active monthly users.
Launched on Aug. 9, 2017, Facebook Watch affords content creators with a distribution channels allowing them to keep 55% of advertising revenue on original content (Facebook keeps 45%).
Facebook cited viewership gains in France and Germany, including 77 million viewers for reality show “France’s Got Talent,” in addition to “Top Chef” and “Les Marseillais,” among others. In Germany, Facebook’s partnership with ProSiebenSat.1 resulted in the broadcaster more than doubling its one-minute video views, while organically acquiring 2.5 million new follows across their show pages such as “The Voice of Germany” and “Galileo.”
“Over the past two years, we’ve seen a diverse range of partners eagerly embrace Watch — from established and emerging global creators engaging with fans, to publishers finding new audiences by distributing timely videos spanning news, sports and entertainment,” Holmes wrote on the post. “These partners have successfully engaged Facebook’s audience … to speak to their communities, surface new, innovative content, and build digital revenue streams that are complementary to their business models — through [advertising and subscriptions].”