Extending Black Friday in an OTT World

When you rent and sell packaged media in a streaming world, Black Friday (Nov. 22) becomes a mandatory weeklong sales event. Especially for the country’s last-standing brick-and-mortar video rental store.

Family Video, the privately-owned Glenview, Ill.-based chain of more than 700 stores operating in 29 states, launched special deals on DVD and Blu-ray Disc titles (new and used) beginning Nov. 19 through Nov. 26.

With DVDs priced from $4 and Blu-ray priced from $5, Family Video is also offering 4K Ultra HD Blu-ray titles priced from $12.

Even better: You don’t have to live in the Midwest or South to partake in the sale. FamilyVideo.com will ship (U.S. Postal) for free on any size order through Dec. 16.

The news caught the attention of local NBC television affiliate WYFF4 in Greenville, S.C., which sent an incredulous news crew (“People still go to the video store?”) to a Family Video location in Mauldin to document.

Said one customer, “Man, I haven’t been to a store like this in 10 years. I had to Google why does Family Video even exist?”

And with good reason.

Packaged-media rental revenue from brick-and-mortar stores dropped more than 18% in the third quarter to $71.5 million compared to $87.5 million in the previous-year period, according to DEG: The Digital Entertainment Group. The tally is down almost 34% from the first three months of 2017.

As Black Friday approaches even big box retailers such as Target are feeling the heat from over-the-top video. Circling a freestanding point-of-purchase display of discounted animated winter holiday DVDs near the gift cards at a Target in Greer, S.C., a mother and her young kids scanned the titles – on her cell phone.

“No, I think Hulu has that,” said the mom, who left empty-handed.

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 3 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.