Soumya Sriraman, former CEO of British-content subscription streaming VOD service BritBox, has reportedly joined Amazon as leader of the e-commerce behemoth’s Prime Channels platform in the United States.
Launched in 2015, Prime Channels affords Prime members access to third-party SVOD services such as Showtime, Starz, HBO Now, PBS, Shudder, CBS All Access and Acorn TV — the latter a direct competitor to BritBox.
Sriraman replaces Daniel Brown, who managed Prime Channels for two years until transitioning to a management position within Amazon’s corporate office. On Oct. 6, it was announced Sriraman would be leaving BritBox at the end of the month. She helped launch the service with BBC Studios and ITV in the United States. in 2017, after a stint as EVP franchise and digital enterprises at BBC Studios — Americas. BritBox, which launched a British edition last November, has about 1.5 million subs in the United States.
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