ESPN+ Streaming Video Service Tops 1 Million Subs

The Walt Disney Co.’s direct-to-consumer and international segment Sept. 20 announced that ESPN+, the subscription streaming video service, has surpassed 1 million paying subscribers since its April launch.

The $4.99 monthly service ($49.99 per year) represents Disney’s first foray into branded standalone OTT video – a strategy Disney began implementing with the $3.75 billion acquisition of BAMTech in 2017.

“Reaching one million paid subscribers … in such a short time is an incredible testament to the teams from DTCI and ESPN who have worked tirelessly to bring this product to market,” Kevin Mayer, chairman, direct-to-consumer and international, The Walt Disney Co., said in a statement.

ESPN+ is intended to complement the ESPN pay-TV network, while focusing on global sports and original programming, including new “30 for 30 documentary, “Seau” (directed by Kirby Bradley); original studio programs, “Always Late with Katie NolanDetail from Kobe Bryant, The Fantasy Show with Mathew BerryESPN FC”, “In The Crease”, “Ariel and the Bad Guy with Ariel Helwani; original series like Earn Everything” about Duke Basketball, NBA: YearOneDraft Academy and Quest for The Stanley Cup; and the entire “30 For 30” library, among other shows.

ESPN+ is part of the ESPN app available across mobile (iOS, Android) and living room devices (Android TV, Apple TV, Chromecast, Fire TV, Roku. ESPN+ is also available on the Web through ESPN.com.

An update to the ESPN App (v 6.2) last month integrated “ESPN Insider” into the ESPN+ service, enabling subs access to editorial analysis on players, teams, and leagues, as well as analytics tools to help users get an edge in their fantasy games.

ESPN+ subs get a differentiated advertising experience throughout the entire ESPN App or website, with no display ads and no pre-roll ads within video content (ads remain in the natural advertising breaks of live sports content).

“Combining sports, technology and the ESPN brand is a very powerful combination,” said Jimmy Pitaro, president of ESPN and co-chair, Disney Media Networks.

 

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