April 2, 2018
ESPN+, Disney’s much-anticipated first standalone over-the-top video service, is launching April 12, priced at $4.99 per month. ESPN+ will be an integrated part of a redesigned ESPN App, also available through ESPN.com.
“ESPN was built on a belief in innovation and the powerful connection between sports and a remarkable array of fans. That same belief is at the heart of ESPN+ and the new ESPN App,” James Pitaro, president and co-chair, Disney Media Networks, said in a statement.
The OTT platform is the first direct-to-consumer service offering from Disney Direct-to-Consumer and International, the newly-created multimedia unit created by Disney’s Media Networks and Studio Entertainment groups.
A Disney-branded direct-to-consumer service, offering SVOD viewing of Disney, Pixar, Marvel and Lucasfilm movies along with a host of exclusive content, will launch in late 2019. Both streaming services are powered by BAMTech, a unit of Disney Direct-to-Consumer and International.
“The launch of ESPN+ marks the beginning of an exciting new era of innovation for our media businesses – one defined by an increasingly direct and personal relationship with consumers,” said Kevin Mayer, chairman, Direct-to-Consumer and International, The Walt Disney Co.
The ESPN+ programming lineup will offer four key pillars of content: live sports events, original shows and films, exclusive studio programs, and on-demand content. Additional details about content in the ESPN+ programming lineup will be announced in the coming days.