ESPN+ Raising Subscription Price in August

Despite a dearth of live sports programming, Disney reportedly is set to raise the price of subscription streaming service ESPN+ by $1 to $5.99 monthly beginning in August. The new price would equal the monthly fee for Hulu basic with advertising. The annual $49.99 fee stays the same. Existing ESPN+ subs would be grandfathered into the new price point after one year, according to The Verge, which first reported the price hike, citing sources.

Launched in 2018, ESPN+ features streaming access to 20 sports, including the PGA Tour, UFC, NBA and NFL, and ended March with 7.9 million subs.

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Disney has been aggressively marketing the service bundled with Hulu and Disney+ for $12.99 — a move research firm eMarketer contends will drive ESPN+ subs to 15 million by the end of the year. Disney is also offering standalone ESPN+ subs access to Hulu and Disney+ for $9.99 monthly.

eMarketer contends 36.5 million people in the country will watch live sports digitally this year (when they resume) — including 23.7% watching via digital channels.

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