Endomol Shine Launches Ad-Supported Content on Vizio TVs

Endemol Shine Group has launched ad-supported catalog programming on Vizio smart TVs.

The Dutch production and distribution company is responsible for U.S. reality and scripted TV shows “Big Brother,” “Deal or No Deal,” “The Money Drop,” “Fear Factor,” “The Voice,” “MasterChef,” “Your Face Sounds Familiar,” “Peaky Blinders,” Netflix’s “Black Mirror,” Humans,” “Grantchester” and “Tin Star,” among others.

The distribution deal includes more than 600 episodes of “Deal or No Deal,” “Wipeout,” “DIY Daily “and “Reel Truth Crime,” among others.

The new channels complement Irvine, Calif.-based Vizio’s WatchFree service, which features more than 200+ free streaming TV channels of news, movies and sports. Vizio SmartCast users can stream hundreds of free channels without log-ins, payment, or subscription.

“With one of the largest smart TV footprints in the U.S., and with a surge in streaming content overall, Vizio SmartCast provides an ideal platform to reach millions of consumers with entertainment they crave, and demonstrates our continued commitment to contributing to the future of TV,” Kasia Jablonska, head of digital distribution and monetization, Endemol Shine Group, said in a statement.

Vizio has the second largest domestic footprint for SmartTVs, 21% of markshare for TV’s sold in the U.S. going back seven years, more than 35 million TVs are in U.S. homes today.

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Vizio claims 125,000 consumers are signing up for SmartCast (UX/discovery platform) weekly since 2018 — a tally that doubled in March at the beginning of the coronavirus pandemic.

The TV/soundbar manufacturer is now offering more than 200+ 24-hour streaming channels — with 50 new 24-hour TV channels added since March. The manufacturer said TV viewership has doubled since stay-at-home advisories; attention to free ad-supported TV channels/apps are up 108% (April 26 vs. March 9).

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