November 28, 2021
Walt Disney Studios’ animated family film Encanto generated a projected $40.3 million in North American ticket sales to become the top theatrical earner during the extended Thanksgiving weekend, which began Nov. 24.
The No. 2 spot went to the second weekend of Sony Pictures’ Ghostbusters: Afterlife, which had $35 million.
MGM-United Artists Releasing’s drama House of Gucci, co-starring Lady Gaga, sold $21.8 million in tickets, a strong debut for a movie for older audiences in a family themed weekend. Sony’s latest franchise release, Resident Evil: Welcome to Raccoon City, saw $8.8 million across the five-day period.
Disney/Marvel Studios’ Eternals rounded out the top five weekend theatrical earners with $11 million in revenue to bring its North American total to $150 million and $368 million globally.
Overall, the domestic box office generated a total of $141 million in estimated ticket sales, down 45% from the $256 million generated over the pre-pandemic 2019 Thanksgiving weekend, but well ahead of last year’s disastrous $20.2 million, when most screens remained dark or operated at reduced capacity. The numbers suggest moviegoers are returning to the theaters — albeit cautiously.
It should also be noted that more than half the 2019 Thanksgiving weekend box office gross came from a single film, Disney’s Frozen 2.