eMarketer: Nearly 50% of Gamers Don’t Subscribe to a Video Game Service

With online video game subscriptions reportedly a must-have service, new data from eMarketer found that 48% of survey respondents do not have a paid subscription game service.

For those gamers who do subscribe, Sony Interactive’s PlayStation Now and Microsoft’s Xbox Game Pass are the most-popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively. Google Play Pass takes third, at 14%, while Nintendo Switch Online ranks fourth, at 13%.

Notably, Switch has been the top-selling video game console for much of the past two years, according to The NPD Group. For the holiday-shopping week of Thanksgiving, which included Black Friday, Switch was the top-selling console, with nearly 550,000 systems sold. Switch has been the top-selling console for 35 out of the last 36 months, according to NPD.

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2 thoughts on “eMarketer: Nearly 50% of Gamers Don’t Subscribe to a Video Game Service”

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