News

eMarketer: Nearly 50% of Gamers Don’t Subscribe to a Video Game Service

With online video game subscriptions reportedly a must-have service, new data from eMarketer found that 48% of survey respondents do not have a paid subscription game service.

For those gamers who do subscribe, Sony Interactive’s PlayStation Now and Microsoft’s Xbox Game Pass are the most-popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively. Google Play Pass takes third, at 14%, while Nintendo Switch Online ranks fourth, at 13%.

Notably, Switch has been the top-selling video game console for much of the past two years, according to The NPD Group. For the holiday-shopping week of Thanksgiving, which included Black Friday, Switch was the top-selling console, with nearly 550,000 systems sold. Switch has been the top-selling console for 35 out of the last 36 months, according to NPD.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

 

2 thoughts on “eMarketer: Nearly 50% of Gamers Don’t Subscribe to a Video Game Service”

  1. It’s very nice and informative. Thanks for sharing this knowledge.This blog has made me aware of different programs which can become very useful for our friends and kids.

  2. The author did a great job. I spent a few minutes reading and checking the facts. Everything is very clear and understandable. I like posts that fill in your knowledge gaps. This one is of the sort.

Leave a Reply

Your email address will not be published.

five × two =

This site uses Akismet to reduce spam. Learn how your comment data is processed.