Eastern Europe Ups Digital Pay-TV Service

When the Disney+ subscription streaming video service expanded into Europe last month, the launch excluded Eastern Europe. Netflix and Amazon Prime Video focus their efforts on countries such Germany, Italy, France, Spain, in addition to the United Kingdom and Scandinavia. And less so in Eastern European countries including Belarus, Bulgaria, the Czech Republic, Hungary, Moldova, Poland, Romania, Slovakia, the Ukraine and Russia.

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New data from Digital TV Research suggests Eastern Europe will add about 10 million digital pay-TV subscribers through 2025, bring its total consumer base to 77 million households — down from a peak of 83 million pay-TV households in 2018. The region still had 15.4 million analog cable subscribers by end-2019.

“The number of pay-TV subscribers in Eastern Europe will [increase] to 78 million in 2025,” principal analyst Simon Murray said in a statement. “Migration married with low birth rates mean that populations will fall in 14 of the 22 countries that we cover between 2019 and 2025.”

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