May 6, 2019
Eastern Europe is finally getting the over-the-top video bug.
New data from Digital TV Research says the region will have 26.19 million SVOD subscriptions by 2024; up from 10 million subs at the end of 2018.
Russia will account for 8.77 million subscriptions, with Poland adding 6.32 million. Together, they will account 58% of the region’s total.
The report suggests Russia became the SVOD subscription [an SVOD subscriber can have more than one subscription] market leader in 2018 by overtaking Poland. However, it will take until 2023 for Russia to generate greater SVOD revenue than Poland as its subscribers pay lower fees.
By comparison, Netflix will have 8 million subs across 22 Eastern European countries by 2024, double its 2018 result and representing 30% of the regional total.
“The imminent launches of both Disney+ and Apple TV+ will further boost the sector,” principal analyst Simon Murray said in a statement. “We forecast nearly 3 million subscribers for Disney+ by 2024. Apple TV+ will be more modest.”