November 28, 2019
Comcast NBCUniversal is reuniting E.T. and Elliott — iconic characters from Universal Pictures’ 1982 classic E.T. The Extra-Terrestrial — to market Xfinity and Sky technology.
In a short made in connection with the Comcast-owned studio, E.T. is back on earth for a surprise visit with Elliott (Henry Thomas reprising his role), who now has his own family. Although technology has changed the world since they’ve last seen each other 37 years ago, their connection and friendship remain strong.
The two-minute version of the story will debut during the Macy’s Thanksgiving Day Parade on NBC in the United States, and then the full-length, four-minute version will be immediately available at xfinity.com/ET.
The company will be featuring the film on Syfy on Thanksgiving Day and making it available on demand for Xfinity TV customers. Xfinity TV customers with X1 will be able to say “E.T. Phone Home” into their voice remote for an E.T.-themed destination. Anyone who visits a Xfinity retail location can pick up an E.T. coloring book and candy.
“The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts. It’s really a win-win,” stated Thomas, who starred in director Steven Spielberg’s classic as the 10-year-old boy who helps a lost alien find his way home. “Looking at the storyboards, I could see exactly why Steven was really behind it, because the integrity of the story isn’t lost in this retelling.”
“More than anything, the whole story is about family,” added short director Lance Acord in a statement.
“Our goal is to show how Xfinity and Sky technology connects family, friends and loved ones, which is so important during the holidays,” said Peter Intermaggio, SVP for marketing communications, Comcast Cable. “The classic friendship between E.T. and Elliott resonates around the world, and their story became a very meaningful way to bring our company’s consumer technology to life.”