DreamWorksTV Looking Beyond Ad-Supported Business Model

With more than 3.7 million “subscribers” streaming ad-supported myriad content, including 100 original programs on its YouTube channel, DreamWorksTV has been a hit for children ages 6-12.

Now, the platform is trying to expand the revenue potential (i.e. sustainability) by launching fee-based SVOD service through Amazon Channels.

The $4.99 monthly platform includes a free seven-day trial period for Amazon Prime members, which costs $99 per-year separately.

Original programs “Schneck & Eck Crack the Case,” “Action Figures in Action,” “Secret Agent Challenge,” and “Neighborhood Super Watch.”

The platform is the brainchild of AwesomenessTV, which was founded in 2012 and acquired by Comcast in 2016 as part of the DreamWorks Animation deal for $3.8 billion.

“As we continue to grow the DreamWorksTV brand, this is an exciting step for us to explore revenue streams and brand engagement across platforms,” Brik Rawlings, head of DreamWorks TV, said in a statement.

But transforming a viewer base predicated on free access to paying subscriber could be a challenge.

YouTube – the world’s largest video streaming service – launched $10 monthly SVOD service YouTube Red in 2015. To date, it has just 1.5 million paying subs, including another 1 million trial subs.

“While we don’t release or comment on speculative numbers, we’re seeing strong engagement of the service in the four countries we’ve launched, leading us to invest in more originals series and movies,” a YouTube spokesperson told The Verge in 2016.

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